What a great question, and one that so many people are asking now, and one that we have learnt to question from a very respectful source!
We recently posted an Instagram post of Yvon Chouinard, founder of Patagonia, a company which is known for its commitment to protecting the environment in a myriad of ways.
When our team saw the article from The NY Times recently, we were stoked to see that Yvon was still wearing a pair of Indosole Tan Burlap sandals we sent him in 2015!
In our early Indosole days, we sent a pair of one of our earlier Indosole Flip Flop models, the Tan Burlap, to Yvon to get his feedback on the product, and his opinion of our production values, and our trajectory towards being an environmentally-conscious company.
Our respect for Yvon comes from his use of the term, "Responsibly Made”. As creator of @patagonia and the @bcorporation, it is close to his heart that a company can be held accountable for it's actions and rhetoric around them.
At Indosole we use the term, RESPONSIBLY MADE proudly!
The biggest honor to sustainability is wearing each product you own to the end of it's life. ♻️
Here we direct you to an article by Rosalie, an Indosole-fan, who succinctly sums up the mood of the fashion industry right now:
"It sometimes feels like the fashion industry is saturated with ‘ethical’ and ‘sustainable’ brands. Companies love to use both of these words, but what do they really mean? Although they are often seen used interchangeably, they really mean two different things, so it’s important to understand the difference."
You can read more of Rosalie's article and her definition of common terms you'll find in the fashion industry like: B Corporation, Circular, Deadstock, Eco-Friendly, Fairtrade, Living Wage, Slow Fashion, Upcycle, Vegan, Zero-Waste