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Founded in 1938 REI is one of America's largest outdoor department stores - giving outdoor enthusiasts in the US everything they need to enjoy themselves outdoors.
REI is at the forefront of not just realizing more and more of their customers are looking for eco and sustainable products, but they're actioning it by seeking out brands that can fulfill that need and impact shopper's personal mission to become more conscious in every aspect of life. As noted on REI's website:
"Every item we sell impacts the environment. That's why we established sustainability standards for all brands and products sold"
Indosole is honored to be chosen and a new sustainable partnership has been forged for outdoor and environmental enthusiasts.
Indosole's sustainably-made eco flip flops and slides have been added to REI’s offering of products and brands in 2019, officially launching within 13 of REI’s influential retail outlets in California and online year-round at REI.com.
Kyle Parsons, Indosole founder, says,
"It was refreshing to hear that a big company like REI could appreciate a small company like Indosole’s journey in setting up a business that celebrates: Responsible materials, Responsible and transparent manufacturing processes, Recycling, and education for the end consumer."
And one thing we just love about REI... every year since 2015, they close all their stores on Black Friday.
YES, YOU READ THAT RIGHT - THEY CLOSE ALL OF THEIR STORES ON BLACK FRIDAY IN AMERICA.
They give all their employees a day off to #OptOutside with family and friends on the busiest retail day of the year. Why do they do this? Because they believe in putting purpose before profits.
Links:
- https://www.causeartist.com/in-a-new-sustainable-partnership-rei-now-stocks-eco-footwear-brand-indosole/
- https://www.rei.com/stewardship
