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When we released our ESSNTLS range of flip flops in 2017, we wanted our new colours to represent the natural elements that we love to enjoy everyday. Our inspiration comes from Indonesia and looking at what we love also shows us some of the problems we all face that urge us to work with our communities to find solutions.
The pollution problem that faces the country of Indonesia is one that fascinates us on all levels. This issue affects the health of humans, animals, and earth but also within our supply chain. As we dug deeper into our business we discovered just how toxic the manufacturing industry in Asia is and how we can help. Overall, the harms of humankind can be felt in all areas and its up to all of us to conserve and protect the things that keep us all active and smiling.
We focused in on some popular pollution points that are negatively effecting Indonesia right now and how they relate to our lives and happiness:
Tires: We wanted to learn more about the effects of waste tires on our environment and this enlightened us to the real problems that tires cause for the land. For example: When they are burned, oils will leach out into the air and soak into the ground. Very toxic!
Plastics: Clearly one of the biggest issues facing our environment, animals, and land. Water bottles, bags, snack wrappers, and toys. Clogging up our oceans and waterways
Palm Oil and Deforestation: Causing massive destruction and pushing animals out of their homes and into extinction. Harming our food supplies and the farming industry.
Destructive mining practices: Intensive mining for coal has led to the pollution of rivers and rice paddies which works its way into our food supply and thus our bloodstreams.
The list goes on and on and we are all constantly overloaded with statistics and negative vibes regarding pollution. So, with our new line: The ESSNTLS, our goal is to break it down in simpler and digestible terms by looking at our earth through another lens and as guardians. We wrote down a list of the natural elements that give us pleasure and how we can advocate for their protection through our brand and products.
In the end, along with our original black, we have 6 core elemental colors representing these natural elements and we hope you will join us in the protection of them for years to come and will be reminded of your contribution with every step you take in your new ESSNTLS.
SOIL
When tires are burnt, oil leaches into the ground. We aim to keep our soil fish and toxin-free, allowing our crops to grow up healthy and green.
GRANITE
Protecting the mountains from destructive mining practices.
LEAF
To protect our forests and the wildlife who inhabit them.
SHORE
Protecting our beautiful oceans we love to play in.
SEA SALT
Protecting the vibrant minerals and spices that Indonesia is known for.
BLACK
The colour of tires that give us our #soleswithsoul.
