Indosole founder Kyle Parsons was featured in Honeycombers Bali — one of Southeast Asia's most trusted lifestyle publications — as part of their Good Business series, in partnership with the Launchpad podcast hosted by Chris Edwards.

Published in May 2023, the interview covers the full arc of Indosole's story: from the blown-out flip flop in Seminyak in 2004 that started everything, through to the brand's evolution into a B Corp certified footwear company manufacturing 10,000 pairs a day and selling through major retailers including Madewell, Urban Outfitters and General Pants.

Parsons speaks candidly about navigating the pandemic as a small brand with big-brand values, the importance of partnerships over competition, and why transparency in manufacturing — showing how tires are pulverised, what materials are used, and how they're screened — is central to Indosole's marketing approach.

On what drives the brand, he's direct: "We're environmentalists first, and business people second."

And on Indosole's broader ambition: "In addition to a sandal brand, we think of ourselves primarily as a solutions company. So our job is to sell sandals but even more so, creating a mindset or contributing towards a consumer's mindset of shopping more consciously."

The interview also touches on Indosole's collaborations with Sungai Watch and Pable — two of the brand's closest partners in the circular economy space — and Parsons' personal mantra: "Be watchful, because the things around you can always be reused into something else."

Honeycombers Bali is read by millions of travellers, expats and residents across Bali, Singapore and Hong Kong — making this a meaningful piece of coverage for a brand whose roots are in Bali and whose Singapore presence continues to grow.

Read the full Honeycombers Bali feature here.

Listen to the full Good Business podcast episode with Kyle Parsons on Launchpad.

Shop Indosole's recycled tire footwear at indosole.com.sg.